SPi Global Presents: Executive Report on the Customer Experience
Presented by SPi Global, CMIQ’s Executive Report on Customer Experience identifies and offers insight on key trends in defining, developing, executing and improving the customer experience. The report is designed to help businesses in all stages of their customer experience programs to increase the duration and value -- and decrease the cost -- of the customer life cycle.
Business recognizes the importance of Customer Experience. According to 75.9% of customer management executives and leaders who participated in this research initiative, their organizations have rated customer experience a 5 on a scale of 1-5 (with 5 being of highest importance).
The report looks at how well businesses are employing and supporting Customer Experience best practices to distinguish themselves from their competitors. It pairs data from an online survey of C- and V-level executives, directors and managers who lead companies and their marketing, sales and customer service/call center operations with in-depth interviews on Customer Experience success from leading brands.
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