The Path to Customer Experience Success
Enabling New Organizational Readiness for the Multichannel CustomerThis 2012 white paper from Strativity Group, Inc. reveals the many ways social media and multichannel posts contribute to the customer experience, and how the multichannel customer expects companies to be ready now with a tightly integrated capability and a culture that supports it. An integrated Voice of the Customer Program plays a role at each step of a customer's complex journey to discover, evaluate, buy, access, use and get...
TO READ THE FULL STORY
Please note: That all fields marked with an asterisk (*) are required.