Building Your Brand Around Better Service
The customer service center has seen more change in the last five years than it has in the last 35 years combined. Thanks to higher customer expectations, multiple points of engagement, and the growth of social media, the customer service landscape is now more complex than ever. And the customer’s service experience remains central to their perception of the brand.
For that reason, it is your most valued staff—customer service representatives—that answer the calls that com...
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