Profiting from Customer Experience: Why An Easy Customer Journey Makes Easy Money




Customer experience sometimes falls into that murky category of business terms without a clear definition or with varying ones. As such, it’s often used without sufficient ties to quantifiable metrics. Companies may set out to "improve customer experience," but not be able to determine whether they actually have, other than with loose or anecdotal accounts of better customer-facing processes. However, when carefully examined, there’s a direct relationship between customer experie...
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