Helping Customers Help Themselves
This eBook addresses two trends affecting the management of customer experience: Consumer adoption of digital communications channels is growing rapidly, and customers expect near instantaneous gratification of their needs for information and service. Companies are responding to these trends by investing in digital self-service applications, but transitioning customers to them is challenging. A large percentage of customers still relies on phone support, which is costly for companies and often...
TO READ THE FULL STORY
Please note: That all fields marked with an asterisk (*) are required.