Customer Insights & Analytics
To connect with customers, you need to understand them. Topics include journey mapping, voice of the customer, customer analytics, CRM, and more.
4 Ways We Know Consumer Behavior Has Changed, Based on Search History
August 13 by Brooke LynchHere we break down 4 key changes Google has identified in customers’ search history to better interpret customer behavior and recognize underlying values and concerns.
Special Report: Customer Insights
July 30 by Brooke LynchCCW Digital research found that 65% of companies now place more importance on the customer experience than they did prior to the COVID-19 pandemic, and addressing changing customer behaviors and deman...
Why Customer Centric Brands Are Leveraging Zero-Party Data
July 21 by Brooke LynchTo drive personalized interactions with a more open approach, many companies are leveraging zero-party data; a term initially defined as data that is intentionally and proactively shared with a brand.
The Paradox Of Choice: A Crippling Trend In Consumer Behavior
July 07 by CCW DigitalIn the changing world of consumer behavior, influencing a customer’s decision on where and how they spend their money depends on the information you’re putting in front of them that day, and more impo...
Why Digital CX Platforms Matter Now More Than Ever
June 15 by CCW DigitalThe ability for customer centric brands to deliver competitive and personalized experiences largely depends on their operational efficiency and processes. This is where the concept of a Digital Experi...
New Research Shows Loyalty Programs Improve Customer Lifetime Value
June 08 by Brooke LynchWith loyalty programs gaining traction, it's worth considering whether or not they are actually effective as a customer retention tool. Researchers set out to do just that, in a new study investigatin...
AMC Announces Shareholder Rewards To Sustain Pandemic Investors
June 03 by Brooke LynchAfter a difficult year and a slow reopening, AMC has embraced a new influx of retail investors and solidified its place as an honorary ‘meme stock’. With shares reaching an all-time high this week, th...
The Future of Customer Behavior: Will Pandemic Habits Stick?
June 02 by Brooke LynchThe use of new CX technologies promptly became habitual for many, and companies are now working to incorporate digital counterparts into all aspects of their customer experience. But, as we regain acc...
How Companies Initiate Long-Term Loyalty With Brand Communities
May 24 by Brooke LynchCustomers are now looking for experiences that go beyond just simplicity. While everyone still appreciates a seamless, intuitive purchasing process, many are seeking out brands that encourage a greate...
Is Technology Promoting Unreasonable Customer Demands?
May 21 by Brooke LynchTechnology has made life simple — eCommerce platforms like Amazon offer one-click service, instant returns, and maximized personalization. But, a new wave of viral social media complaints has uncovere...
3 Ways Companies Are Leveraging YouTube To Engage Customers
May 12 by Brooke LynchYouTube has become the go-to platform for individuals seeking engaging short-form content, and with users watching over a billion hours of video each day, there’s a clear opportunity to capture and en...
Why Open Communication is Key To CX Success
May 10 by Brooke LynchDigital customer service has established an environment where transparency and proactive communication acts as a primary foundation in building meaningful relationships and bolstering consumer trust....