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Customer Loyalty & Brand Advocates
152 results
of 14
Posted:

Customers don't buy a product or service in a vacuum; they buy it as part of a total experience. And, in a tough economy, buyers hold on to their money more tightly, and for longer, as they make difficult choices about if, where, and when they will spend it. As a result, when customers have a great experience, the chances of them... Full Content »
Posted:

Proactive Customer Care (PCC): “A business strategy that makes consumers’, partners’, constituents’ or employees’ lives better and easier by addressing issues before a problem or need arises.” – DMG Consulting

The concept of Proactive Customer Care (PCC) is nothing new for today’s customer-... Full Content »
Posted:
It seems simple. You want to engage with visitors on your site on mobile or web - you provide them with the option to call you or message you. Your job is done, right?Not so fast. While technology, like live chat, can have a small effect on efficiency and customer satisfaction, the true value comes from creating an effective program focused on... Full Content »
Contributor: Blake Landau
Posted: Tue, 02/24/2009
Blake Landau

FreshDirect has won over its customers with a user-friendly Web site, great products and a continued commitment to its customers. Recently ranked as a top choice in the Internet Retailer Top 500 Guide, this NY-based company has spent the last few years keeping its customer relationships fresh as well as baking up new customer-centric programs.... Full Content »
Contributor: Jeanne Bliss
Posted: Tue, 03/03/2009
Jeanne Bliss

Top Ten Customer Management Tips for Companies and Customers

In this economic crisis, when our nerves are raw and we are stretched like a rubberband ready to snap—we all need a kinder hand, a kinder voice…just plain more kindness in our lives. Nearly every interaction tests us now. Opening the cell phone bill and gasping…... Full Content »
Contributor: Shaun Smith
Posted: Sun, 03/08/2009
Shaun Smith

Aligning People With Strategy

Creating a powerful customer experience requires the full and continual commitment of the people responsible for making it happen.

People make the difference. If you concentrate on creating a great environment for your employees, they will focus on creating a great experience for your customers. Research found... Full Content »
Contributor: Sampson Lee
Posted: Sun, 04/12/2009
Sampson Lee

In a recession, a "spend less" philosophy is nearly equal to smart living. Especially for "unnecessary items" such as luxury goods, your rational brain will tell you to keep such temptations out.

This poses a severe challenge for all luxury brands. What should they do to survive the economy downturn?

A price cut is the most commonly used... Full Content »
Contributor: Blake Landau
Posted: Tue, 05/12/2009
Blake Landau

As Chief Research Officer of the Advertising Research Foundation, Joel Rubinson knows what will keep customers coming back. Rubinson regularly meets with marketing leaders to assemble a cohesive set of industry trends and priorities. With his pulse on the industry, he aids in the mission of the Advertising Research Foundation: to improve the... Full Content »
Contributor: Blake Landau
Posted: Sun, 05/17/2009
Blake Landau

Most marketers’ messages fall on deaf ears. Nothing shocks us anymore. It’s all been done, and marketers rarely step outside of their comfort zone to shake things up. Andy Nulman wants to change this and teach marketers how to profit by taking chances. Nulman’s new marketing book, Pow! Right Between the Eyes! Profiting From the... Full Content »
Contributor: John Todor
Posted: Sun, 05/24/2009
John Todor

Stress, confusion, uncertainty and even fear—these emotions are surging in the customer because of the economic crisis. Customers feel they have less control over their financial well-being. To cope, they turn to one of two mutually exclusive psycho-economic mindsets. One is a hoarding, "ride out the storm" mentality characterized by... Full Content »
Posted: Sun, 05/24/2009

Service pays! Validated research reveals that it costs five times more to go out and get a new customer than it does to maintain a customer you already have. And anyone who's been a salesperson agrees that there's no worse way to live than depending on cold calls.

Developing expanded business with existing customers and thriving with a... Full Content »
152 results
of 14