Day 3: Wednesday, September 13th

12:00 pm - 12:30 pm The HUMAN Framework for AI โ€“ Futureproofing CX in the Digital Era

Bob Visser - Director Americas, Anywhere365
Shams Khan - Vice President, SCB Global

Todayโ€™s customers buy and want support in completely different ways than a couple of years ago. They want communication to be personalized, empathetic and proactive. The trend to more digital engagement opens infinite options, with the likes of generative AI, augmented reality & smart automations. But where should you focus? What is really important if you want to make a dent in customer engagement? Not the technology; itโ€™s about the dialogue. 

Join this session to learn how the HUMAN framework will provide the best experience and return on investment for AI initiatives in customer dialogues, by harnessing the combined power of computer-based intelligence and human empathy at scale. Expect valuable insights packed with great use cases and real-life examples. 

  • Reducing unnecessary dialogues and bringing real personalization to fruition
  • Connecting channels around context and intent with the use of AI
  • An introduction to the HUMAN framework for AI 
  • Most valuable AI use cases for maximizing customer service success


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Bob Visser

Director Americas
Anywhere365

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Shams Khan

Vice President
SCB Global

12:30 pm - 1:00 pm AI Has Been Around Forever, What's Different This Time?

Deon Nicholas - Co-Founder and CEO, Forethought

AI has been around for decades, but the new hype cycle of AI set off by recent advancements have sparked a new era of innovation and disruption across various industries through both its own nature in industry and via software. In fact, Forethought was founded in 2017, well before the new frontier of AI began. Join this conversation with Deon Nicholas, co-founder and CEO of Forethought, to explore what in AI has been around for a long time, what has changed in the past few months, and how it impacts service teams.



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Deon Nicholas

Co-Founder and CEO
Forethought