Modernizing Service Experiences With AI & Digital

July 21-23, 2020 | 12-3 PM ET

Day One

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Sandy Ko

Senior Analyst & Conference Director
Customer Management Practice

12:00 pm - 12:30 pm Jack of All Trades and Master of None: The Fatal Flaw of the Omnichannel Experience

Justin Reilly - Chief Product Owner, Ting Mobile + Internet; Tucows

Mastering the omnichannel experience has been the key to an effortless experience and the idea of omnichannel permeated through the industry. However, there is a fatal flaw in the omnichannel experience when your customer and business needs are not a one size fits all especially during a time of crisis. As shelter-in-place orders quickly took place as the coronavirus took the world by a whirlwind contact centers saw unprecedented volumes of customers reaching out for support. However, due to the lack of agility, unthinkable technology gaps, and a reduced workforce, many organizations were simply not ready to seamlessly transition to a virtual environment to provide an omnichannel experience. With the world in crisis mode it is time to consider mastering service delivery on one channel for resilience, agility, and for the future.


 In this session, Justin shares his provocative take on the future of the service experience:

  • Deliver one channel well, not all channels fine
  • How to select and build your super channel
  • How can AI integrate into your super channel strategy
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Justin Reilly

Chief Product Owner
Ting Mobile + Internet; Tucows

12:35 pm - 1:05 pm Ending the Conversation - A Faster Road to AI in Digital Customer Service

Michael Khalili - Director of Product Marketing, Helpshift


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Michael Khalili

Director of Product Marketing
Helpshift

1:10 pm - 1:40 pm The AI Dream Team: Future-Proof Your Customer Service Strategy with Cognitive Search & Applications

Vishal Sharma - Chief Technology Officer, SearchUnify

According to a recent survey by Fortune, over 75% of the top 500 CEOs in the world believe that the current crisis has accelerated the pace of technological transformation. Every job function across the globe has had to adapt and evolve with this dynamic shift in operations. Customer support is no different. Support leaders are realizing the importance of augmenting their teams with the tools that ensure meaningful productivity and empower them to deliver a seamless CX, irrespective of where they might be working from. AI and digital technology has transformed from being a “good to have” add-on to the driver of relevant and future-proof digital experiences for both your customers and employees.

Join Vishal Sharma, as he talks about:

  • What are the current top priorities for business leaders across the globe
  • How AI-powered search and applications can help you build a future-proof support operation
  • Key components of your AI Dream Team


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Vishal Sharma

Chief Technology Officer
SearchUnify

1:45 pm - 2:15 pm Kustomer

2:20 pm - 2:50 pm Digital Transformation: Investments for Now and For the Future

Christopher Danvers - VP Payments and Digital Services, American Airlines Federal Credit Union

The coronavirus has changed the way organizations conduct business with their customers. More organizations are updating their procedures and policies to accommodate their customers as the coronavirus continues to disrupt the world. 


But what does this disruption mean for your business's digital transformation efforts? 

Now more than ever before, your ability to serve customers remotely via digital experiences is becoming one of the most important ways to do business. When there are limited physical places to do business, such as brick-and-mortar stores, it means there’s an increased need and desire to do business digitally. Prior to the coronavirus American Airlines Credit Union already had a very mobile field of membership due to Christopher and his team. With the help of digital investments they previously implemented they were able to assess gaps in their system and quickly provide seamless CX to serve their customers. 


In this session, Christopher will discuss:

+ How digital channels provide insight into your customer needs

+ Where to invest in digital and automation opportunities

+ The impact of digital transformation on your team members

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Christopher Danvers

VP Payments and Digital Services
American Airlines Federal Credit Union

2:55 pm - 3:25 pm Superhuman Service: AI-Integrated Customer Service in Times of Crisis & Plenty

Vivek Asija - Senior Director, Product Marketing, Freshworks


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Vivek Asija

Senior Director, Product Marketing
Freshworks