Betsy Shaefer

Director of Marketing IBM Watson

Tuesday, August 18

Tuesday, August 18th, 2020

12:15 PM How Telstra Turned AI Aspirations into a Digital Transformation with IBM

Join us as Betsy Schaefer sits down with Telstra for a candid discussion on the Australian telecommunication leader’s journey to AI. The organization is undergoing a massive shift towards digital, infusing AI into their business practices – beginning with revamping their approach to customer service. Dive into the specific challenges Telstra faced from transforming their company culture to proving the success of the initial implementation – the project began with one customer-facing chatbot and has since expanded to multiple internal and external use cases, which have collectively saved an estimated ten million dollars and boosted their NPS score.