Joe Landers

Principal Strategist ServiceNow

Thursday, August 13

Thursday, August 13th, 2020

12:45 PM Workshop 14: Think Beyond CRM to Build Your Case for Better CX and Customer Service

Blueprint a business case for digital transformation of your customer service.

Innovative companies are going beyond traditional CRM and gaining a competitive edge by delivering richer customer experiences. This interactive workshop will explore how you can upgrade your current approach to customer service. We will share how fundamental changes in technology, such as machine learning and chatbots, and business practices, such as proactive service, are driving new, transformational approaches to service. Interact with your customer service peers, hear a real-life example from our customer, and finish the workshop knowing how you can quantify success and build the business case for change.