Peter is the VP of Market & Industry Insights at Exponea (acquired by Bloomreach). He is passionate about the ways businesses can leverage data to create customer love and positive business impact. He is a recognized speaker in the fields of web analytics and e-commerce, an ex-Google Trainer (holding this prestigious title for 3 years in a row), founder of e-commerce accelerator MastersGate, and a co-founder of analytics un-conference MeasureCamp Bratislava.
· Transforming and maturing towards the future customer operating model
· Exploring the changing landscape of outsourcing vs. automation vs. digital workers
· An integrated omni-channel approach to develop a much deeper customer relationship
· Improving and expanding digital footprints through automation, chatbots and advanced analytics
· Consolidating channels and systems to ensure advisors are best equipped for futures operating model
· A multi-year journey on key initiatives including Single Customer View, IVR, etc.
· Enabling transformation with the a keen focus on driving the culture change