Main Conference Day One
7:45 am - 8:00 am Registration and morning coffee
8:00 am - 8:30 am CCW Europe Opening and Chairperson's remarks
8:30 am - 9:00 am Keynote Case Study: Deutsche Telekom's digital transformation and innovation bringing machine and human intelligence together to deliver customer care and drive breakthrough resultsDominik Bauersch - SVP Digital Business & Transformation B2B, Deutsche Telekom
Onno Hoffmann - VP Special Operations & Innovation, Deutsche Telekom
At CCW 2017 Deutsche Telekom shared a powerful case study on how they created an environment for their digital transformation to thrive. In this keynote session, Dominik and Onno will bring updates on their programme and focus on what they have done to deliver the promise of AI and social customer care.
· Where does the North Pole (Empathy) and the South Pole (Artificial Intelligence) meet for next level customer care?
· Implementing AI and Social Media in customer care: How did we do it and where are we at the moment?
· Sharing use cases for personalisation of inbound services and the use of messenger with stunning results
· The new focus of Zero Touch: What’s the business impact?
Dominik BauerschSVP Digital Business & Transformation B2B
Onno HoffmannVP Special Operations & Innovation
9:00 am - 9:30 am Keynote: Own your customer edge
9:30 am - 10:00 am Keynote Case Study: Creating and reinforcing emotional engagement in a digitally savvy world through cultural, CX and performance transformationSimon Separghan - Head of Customer Contact, RBS
In his new role at the Royal Bank of Scotland, Simon is leading a team to make a difference in building emotional engagement in a digitally savvy world - whether it be through high volume traditional voice to social media to growing omni-channel capability. Prior to this, his relentless focus on customer confidence and staff development at Barclays saw how the culture has reaped real rewards; as NPS grew by over 50 points and colleague engagement rose by 15% globally. Through his experiences across these recognised brands, Simon will discuss how organisations can keep up with change through a focus on culture and CX transformation.
· Building emotional engagement in a digitally savvy world through cultural, proposition and performance transformation
· Creating a culture of care and ownership within customer contact teams
· Recognising empathy and knowledge are key to drive the best customer experience
Simon SeparghanHead of Customer Contact
10:00 am - 10:30 am Keynote Case Study: Intelligent Customer Service in the Experience Economy: How AI & ML are transforming Customer Engagement
10:30 am - 11:00 am Solution Providers Demo Drives (Expo Hall)
CCW is all about making that critical connection to future proof your customer strategy. During this session, you will get the chance to hear from solution providers during a short pitch on their innovative solutions and how these can benefit your customer service transformation and visions.
11:00 am - 11:30 am Morning refreshments and networking break in the exhibition hall
Track A: Customer Contact Innovation11:30 am - 12:00 pm Case study: Own the customer edge to own your markets: Riding the customer excellence journey with Cabify Jacobo Dominguez-Blanco - Vice President of Customer Experience & Operations, Cabify
As a digital native travel industry disruptor, Cabify differentiates with service and support. Jacobo shares the key strategies they are embarking on to achieve global customer excellence:
· An integrated global customer experience through social, community, app and self-service channels
· Providing exceptional offline and online experiences
· Developing natural language processing capabilities for bot programmes
Jacobo Dominguez-BlancoVice President of Customer Experience & Operations
Track A: Customer Contact Innovation12:00 pm - 12:30 pm “Finding your Most Meaningful CX Metrics” Justin Robbins - Contact Centre and Customer Experience Expert, Talkdesk
Do you know the latest metrics you should be tracking in 2019? More importantly, how should you use them to better measure your team’s progress towards success? In this session, Justin Robbins will discuss the research around:
· Latest benchmarks for contact centre success
· Key metrics to drive efficiency across the business
· Importance of leveraging the right platform to optimise any performance management programme
Justin RobbinsContact Centre and Customer Experience Expert
Track A: Customer Contact Innovation12:30 pm - 1:00 pm Case study: When machines meet human in customer excellence: achieving customer excellence through AI and a customer centric culture Dirk Moreno - Vice President Customer Experience, GetYourGuide
- Redefining service excellence: Strategically crafting a brand experience and consistently deliver it
- Utilising customer data in addition to the traditional customer segmentation, customer journey mapping tools
- Service excellence delivered by people and AI together: Designing roles and interfaces between human and machine
Dirk MorenoVice President Customer Experience
Track B: Technology (Automation, AI & Analytics11:30 am - 12:00 pm Case study: End-to-end process automation and optimisation for improved customer and employee experience Annamária Tóth - Process Automation Manager, Digital Transformation CoE, A1 Telekom Austria Group
AI Telekom Austria set up a digital transformation centre of excellence focusing on identifying and implementing group wide automation programmemes. This case study showcases the key steps they have taken and the business impact they have generated within a year:
· Implementing RPA, process mining and cognitive automation for end to end process and customer optimisation
· From speech IVR, natural language processing to virtual assistants & chatbots: Creating smarter and more efficient customer interactions
· Leverage network information for proactive care leading to better self-service
· Overcome the language challenges: Develop a system that recognises and interacts with customers in Eastern Europe
Annamária TóthProcess Automation Manager, Digital Transformation CoE
A1 Telekom Austria Group
Track B: Technology (Automation, AI & Analytics12:00 pm - 12:30 pm AI and chatbot implementation
Track B: Technology (Automation, AI & Analytics12:30 pm - 1:00 pm Case Study: Harness automation, data and AI programmes to support customers and reduce costs Martin Ratolistka - Chief Data & Automation Officer, Kiwi.com
· From UX to CX: Provide customers with the simplest interface possible
· The use of voice recognition to understand customer requests
· Implementing and scaling up automation: Cope with process complexities through home grown and third party solutions
Martin RatolistkaChief Data & Automation Officer
Track C: Cultural Transformation11:30 am - 12:00 pm When true customer and people centric culture shines through: What’s behind it? Marie Skinner - Global Head of Contact Centres, Dorchester Collection
Every organisation talks about customer centricity yet few excel in this area. At Dorchester Collection, it’s not a topic as customer centricity comes naturally to all employees. Marie shares with us a jaw dropping story of customer centricity and key strategies that enable it:
· What does customer centricity look like at Dorchester Collection?
· How to fully engage and align a global workforce of 6,500 people around customer centricity?
· It doesn’t happen naturally despite the look: How to identify and recruit the right people to carry through the same culture?
Marie SkinnerGlobal Head of Contact Centres
Track C: Cultural Transformation12:00 pm - 12:30 pm Case study: Contact centre performance turnaround by constructing a coaching based culture and organisation structure at Which? Indie Rai - Head of Sales and Service, Which?
Indie will share a true transformation story that has resulted in 20 points NPS improvement and the key steps that has taken him here:
· Identifying the key reasons for low performance and finding the root causes
· Taking the leap of faith to implement a change: Who do you need to have on board?
· Restructuring the contact centre teams to provide support and coaching
· The role of speech analytics in the transformation journey
Indie RaiHead of Sales and Service
Track C: Cultural Transformation12:30 pm - 1:00 pm Case study: A true people play on driving engagement and enablement Petra Mengelt - Head of B2B - Business Relations, Mash
· How customer expectations have changed in the last 5 years and what does that mean to your contact centre strategies?
· Empowering agents in an outsourced environment: Actionable tactics of motivating the agents that don’t even get a pay check from you
· Creating a development plan and career path for your agents for better retention
· The devil is in the detail: How little things make a big impact?
Petra MengeltHead of B2B - Business Relations
1:00 pm - 2:00 pm Networking Lunch
Customer Contact Innovation
IDG A2:00 pm - 3:25 pm Developing an optimal customer operating model: Back to basics Sham Aziz - Head of Customer Service, Selfridges
· How is remote contact centres and automation changing the outsourcing vs. inhouse contact centre planning?
· What are the core metrics you should be focusing on with different operating models?
Sham AzizHead of Customer Service
IDG B2:00 pm - 3:25 pm Revamping customer contact metrics for omni-channel
· Matching the customer journey with your customer contact metrics
· What are the best metrics to measure the quality of multichannel customer service?
IDG C2:00 pm - 3:25 pm Service design driving a customer-centric enterprise Philip Purdy - Head of Customer Services, TV Player
· Is your service designed for your customers needs?
· Developing competencies and capabilities internally
Philip PurdyHead of Customer Services
IDG D2:00 pm - 3:25 pm Own your digital edge: drive customer centric digital transformation
- Develop the digital backbone of your business transformation
- Drive an agile environment to quickly respond to customer requests
Technology (Automation, AI & Analytics)
IDG E2:00 pm - 3:25 pm Translating customer analytics into customer intelligence
- Driving customer analytics through different channels
- It’s not just about data, reports and analysis. It’s what you do with them
IDG F2:00 pm - 3:25 pm Speech analytics as a game changer in your contact centre
- Best practice in generating customer insights through speech analytics
- How to make the best use of speech analytics technology?
- How to measure the ROI of speech analytics?
IDG G2:00 pm - 3:25 pm Deliver customer experience through Machine Learning & NPL
IDG H2:00 pm - 3:25 pm From FAQ to Virtual Assistance: The good, the bad and the ugly of self service
- What have been the most effective self-service methods?
- Is virtual assistance the future of self-service?
IDG I2:00 pm - 3:25 pm Develop a culture of “listening” with Audible Tom Vickers - UK Customer Service Country Manager, Audible
IDG J2:00 pm - 3:25 pm Innovate strategy and processes through customer feedback Roberto La Rosa - Global Head of Customer Experience & Back office, The Level Group
· Best practices in collecting customer feedback
· How to best act on the customer feedback to refine your contact strategies
Roberto La RosaGlobal Head of Customer Experience & Back office
The Level Group
IDG K2:00 pm - 3:25 pm The role of colleague in the future of customer contact
- What does the future hold for customer service and the call centre industry?
- The role of colleagues in the age of AI
IDG L2:00 pm - 3:25 pm The role of leadership in driving customer transformation Jon Wells - Former Head of Global Contact Centres, British Airways
Benchmarker with Peers
IDG M2:00 pm - 3:25 pm Best practices in Managing Mega Customer Contact Centres (Over 1000+ seat) Arancha Martín - Global Contact Center Manager, Telefónica
IDG N2:00 pm - 3:25 pm Best practices in Managing Large Customer Contact Centres (100 – 999 seats) Tracy Kellaway - Director of Customer Care UK, The Estée Lauder Companies
IDG O2:00 pm - 3:25 pm Best practices in Managing small to medium contact centres (Less than 100 seats) Melanie Stemerdink - Manager Customer Services, InShared
3:25 pm - 4:00 pm Afternoon Refreshments
4:00 pm - 4:30 pm Keynote Case Study: A holistic approach from Affinity for Business: Deliver award winning customer experience and workplace engagement in a highly competitive environmentHelen Gillett - Managing Director, Affinity for Business
Helen will share an inspirational story about about putting the employees and their wellbeing (in particular mental wellbeing) at the heart of their business purpose at Affinity for Business. It translates into sustained market leading customer experience and won them the award of Best Place to Work in the UK business awards 2018, 18 months after they set up as an independent business.
· A holistic approach to delivering for customers by putting the employees at the heart of the business
· Building and delivering business KPIs whist sustaining market leading customer experience
Helen GillettManaging Director
Affinity for Business
4:30 pm - 5:00 pm Plenary Keynote: Session Reserved
5:00 pm - 5:30 pm Advisory Board Panel: Future proof of your customer contact strategiesRonny Q. Haimé - Vice President - Global Head of Service Delivery, Groupon
Claudia Belardo - Director, International Customer Experience, SAP Concur
Mark Pavlides - Director of Customer Service, William Hill
Philip Purdy - Head of Customer Services, TV Player
Jann Hoffmann - Head of Contact Centre Operations Management, Danske Bank
The Advisory Board is a huge part of CCW globally. We rely on their experiences, insights and scrutinising opinions to bring the most cutting-edge topics, influential speakers and best practitioners on board to ensure our programme and agenda is the most relevant and beneficial for all who attend. This unique panel brings the 2019 Advisory Board Panel to centre stage and allows you to pick their brains on key challenges you have and their perspectives on the future of customer contact.
Ronny Q. HaiméVice President - Global Head of Service Delivery
Claudia BelardoDirector, International Customer Experience
Mark PavlidesDirector of Customer Service
Philip PurdyHead of Customer Services
Jann HoffmannHead of Contact Centre Operations Management
5:30 pm - 6:00 pm Rockstar Plenary: Rules for RockstarsJames Dodkins - Founder and Customer Experience Rockstar, ROCKSTAR CX
In this high energy, entertaining and musical keynote you’ll learn lessons from a former real-life, award-winning rockstar.
This is the world's first and only musical CX Keynote. 'Customer Experience Rockstar' James Dodkins will share stories, ideas, frameworks and mindsets that will guarantee that you turn your customer experience up to 11. James is even going to dust the cobwebs off of his guitar to give you all a musical experience that you’ll never forget. You’ll learn James’ 5 ‘Rules For Rockstars’
- Nail the intro
- Create Superfans
- Put things right
- Make things clear
- Let teams rock
And maybe some surprises thrown in for good measure!
James DodkinsFounder and Customer Experience Rockstar
6:00 pm - 6:00 pm CCW Europe 2019 Awards Ceremony
For the first time ever, CCW Europe 2019 is incorporating prestigious awards to recognise and celebrate individuals, teams and companies who are committed to driving the next level of customer strategies and experiences through innovation, operational excellence and relentless dedication on speedy and superior services.
The Awards are part of Customer Contact Week Europe 2019, and the gala will be taking place on the evening of Tuesday, October 8th in Amsterdam.