With 13 years experience across a variety of roles within Customer Analytics, Aoife is responsible for the development and deployment of all inbound and outbound marketing campaigns and regulatory contact across AIB Bank. She leads a team of highly skilled analysts in deploying a data-driven contact strategy which generates tangible business value and outcomes whilst also maintaining a keen focus on continuously improving efficiency, effectiveness and customer experience.
Check out the incredible speaker line-up to see who will be joining Aoife .
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