Chris Carmichael

Innovation Lab Manager TUI Destination Experiences

Chris has been working in travel since 1991 and online travel since 1997, focusing on mobile since 2004, and leading innovation since 2006. During that time he has delivered many customer focussed products for British Airways and TUI. In TUI, Chris leads the Innovation Lab for the Destination Experiences Division, and with a focus on guest experience he is driving digital innovation to deliver a better holiday experience for over 20 million people a year. 

Main Conference Day Two

Wednesday, October 9th, 2019

2:00 PM Case Study: Driving digital acceleration in customer experiences through NLP, AI and mixed reality

In this session, Chris will share TUI’s current focus on using NLP and AI to support guest experiences and contact centre agents. He will also touch on more experimental areas like how they are using mixed reality to enhance tour or excursion experiences.
·         Sharing current innovation projects and results TUI Destination Experiences are working on
·         Using machine learning and NLP to improve guest experience and in contact centres
·         Understanding how technologies like augmented reality can be leveraged in different context 

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda