Prelini Udayan-Chiechi

VP Marketing EMEA zendesk

Prelini Udayan-Chiechi joined Zendesk in 2017 as Vice President, Marketing EMEA. As the head of marketing for the region, she leads Zendesk’s efforts in field marketing, events, partner engagement and digital, building Zendesk’s position as a leading customer experience and engagement platform with over 145,000 customers globally. 


With over two decades of marketing experience from both software and SaaS, Prelini has led marketing initiatives and practices for blue chip companies including Lotus Software, IBM, Adobe, Lithium Technologies, Bazaarvoice and now Zendesk. An accomplished public speaker and thought leader on customer experience, social and marketing, Prelini breaks the mould of a traditional marketing leader, constantly looking at new approaches, ideas and leading change within the industry. Prelini obtained a Master’s of Science in Marketing in 2010, with a focus on customer experience management.

Main Conference Day Two

Wednesday, October 9th, 2019

10:10 AM Make the most of the top CX trends for 2019

With everything from taxis to groceries and even spa appointments available with just a tap or swipe on their phone, customers have come to expect more from the companies they work with. And no matter what business you're in, your customers are comparing you to the best customer experience they’ve ever had - every time.In this session, gain insights in the top customer experience trends, based on insights from more than 45,000 businesses across the globe, and learn about how it affects the way companies like yours can approach customers to shift from customer support to developing lifetime relationships.

Check out the incredible speaker line-up to see who will be joining Prelini.

Download The Latest Agenda