Self Service vs. Assisted Service - The New Battlefield of CX
Cathy Cox, SVP - Omni Channel Strategy Business Lead, SunTrust Bank
Missed a CCW Executive Exchange? Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think your brand and customer experience is one thing, if the customer perceives it as something different, that is what the actual customer experience is.
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