Michael Childers is Chief Consultant, Content & Media Strategy, for Lufthansa Systems, the IT company in the Lufthansa Group. He is in his sixth year, third term, on the Board of Directors of the Airline Passenger Experience Association (APEX) and chairs its Technology Committee. He is in his eighth year with Lufthansa Systems, and was previously Managing Director, Content & Media Strategy for The IMS Company, and was President & CEO of LightStream Communications Group. He has more than 30 years’ experience in the entertainment and media industry, and has been associated with the inflight industry since 1979. Six years ago he was the sixth recipient of the APEX Outstanding Contribution Award (Sir Richard Branson was the first), and was appointed by former Secretary of Transportation Anthony Foxx to the Department of Transportation’s ACCESS Advisory Committee, and to the FAA’s Aviation Rulemaking Committee. He is also an industry journalist and chairs two APEX Technology Conferences each year.