Chief Experience Officer Exchange
November 3-5, 2019 | JW Marriott Marquis Miami, FL
The CXO Exchange welcomes senior executives to site one-on-one for consultative business meetings with best in breed solution providers.
Prior to the Exchange, these executive spend 30-45 minutes with one of our analysts to determine if their seniority and buying persona meets certain qualifications. After their investment reports have been approved they are uploaded to our portal where they can begin to mutually select business meetings with solution providers.
- C-Suite or VP from the customer or patient experience sector
- Represents a Fortune 1000 company or disruptor in their industry
- Control a personal budget of at least $1 million
- Active projects needing said solutions within the next 12 months
“We really appreciate being able to spend quality meetings with key folks we're targeting and trying to do business with!” – VP Business Development, Sitel
“What intrigued us about the Exchange is the intimate setting and the fact that I was able to get multiple meetings with people who are in my exact target market.” – CEO, R3 Consultants
“The 1:1 business meetings are awesome for us because everyone was super excited to learn about the solutions we offer.” – Director of Sales, SurveyMonkey
Customer journey maps are so much more than a handy visualization tool for rooting out pain points and gaps in the customer experience. The goal is to take those insights on board and turn them into goals for your business. Done right, a customer journey map can help you answer big-picture questions like the following:
- Why is my churn rate so high?
- Why do customers seem to prefer the voice channel over email and chat?
- What targeted emails and calls-to-action should I send out and when?
- When should I proactively reach out to the customer?
- What is the customer trying to achieve in their own life using my product?
- What is the best way to handle customer complaints?
In this Special Report, we’ll dive into what types of questions a journey map can help you answer, the seven bottom line-related business goals it can help you meet (and exceed) and a step-by-step process of how to create your own customer journey map.
Today marks the era of customer centricity, and few business leaders struggle to recognize the
customer experience as a valuable concept.
They know that the totality of the experience – not just the purchasing process – impacts the relationship between a brand and customer.
Leaders in some industries may not, however, appreciate the true stakes of the customer experience. They may not understand why the process of subscribing to a magazine or buying a toaster needs to be free of any undue effort, let alone intimately personal and completely unforgettable.
That problem does not – or, at least, should not – affect organizations that deliver patient experiences. Medical issues carry inherent emotional stakes, and the experience associated with the medical
journey carries undeniable significance.
While medical providers may not always have to think about competitive pressure or repeat business in the way a retail store does, they still face tremendous pressure (and incentive) to consider every
individual nuance of the experiences they provide.
This special report explores some of those nuances. It reveals the challenges and strategies that must be top-of-mind for providers, before sharing perspectives from two highly accomplished patient
Interestingly, the best practices and topics explored in this piece do not dramatically differ from the customer experience issues relevant to other sectors.
Thanks to the unique nature of patient care, the urgency is nonetheless far easier to grasp.
Discover how participation in one-to-one business meetings at the Exchange quieted a noisy market and secured new clients!