Global Director and Global Head of Marketing
GE Renewable Energy Digital Solutions
Agenda Day 2
Monday, July 30th, 2018
9:00 AM Case Keynote: Marketing Beyond Digital: How to Get Past Technology and Market to the Human Experience
Marketing is beyond complex in the experience economy. On the front end, customer data capture must be meaningful, accurate and complaint. Moreover, systems across the organization most interact in a way that unites teams and bridges data sets. In this session, Kim Brown speaks to the stigmatism attached to “digital”, how to become the experience champion for digital transformation as a mindset, and how to transform marketing strategy from technology-driven to human-driven.