Presentations

Lala Mamedov, Head of Global Support and Services at SS8, Inc., tackles a host of topics in this presentation: 

1. Identifying customers that are a good fit for your business
2. Discussion on the "angel" and "devil customers"
3. "Good revenue" versus "Bad revenue"
4. Avoiding over-investment in specific customer types

FedEx TechConnect's Larry Midyett discussed the intersection between customer analytics, customer service metrics and coaching strategies.

In this in-depth presentation, Todd Hale, SVP, Customer & Shopper Insights, Nielsen, shares some great insights on brand trends, pricing vs. value, digital shopping, connecting with customers and experiential retailing.

Albina Kehoe, Director of Database Modeling, implemented a multi-step process to overcome the top three customer intelligence and analytics challenges at Cord Blood Registry:

1. Minimum information on top of the funnel
2. Very small number of positive incomes
3. Limited time to collect engagement data

In order to recruit and retain the ideal team, Bill Rus Team Lead, Product Analytics and Data Science of Apollo Education Group (University of Phoenix), insists you must first identify where you are on the analytics maturity curve (embryonic, adopting, excelling), and then you can start building the foundation fora high-level growth strategy.

Nesrin Umur, Analytics Leader at GE Capital, shared this presentation at last year's Customer Analytics & Intelligence Summit.

Find out how to balance the goals of setting expectations, laying the groundwork for long-term success, and providing early insights to demonstrate value - all within a reasonable time frame via Jim Porzak, Senior Data Scientist, Viadeo.com.