Whitepapers
The 2015 Executive Report on the Customer Experience
This report investigates what organizations doing to determine what customers want? What are they doing to transform that insight into strategy? What are they doing to transform that strategy into action? What are they doing to measure that action? What are they doing to turn that measurement insight into a call for improvement? What are they doing to answer that call?
The Age Gap: Are You Meeting the Needs of All Generations?
According to new findings from Nielsen, industries are largely unprepared to meet the needs of aging consumers. Across brand marketing and advertising, fast-moving consumer goods retailing, finance, housing, transportation and other industries, this latest research sheds light on significant gaps between the products and services currently available and what consumers say they need for their health and well-being in the “golden” years.
Retail USA: What's In Store for 2016?
What's in store for U.S. retail in 2016? By integrating research across its proprietary products, Nielsen developed a forward-looking view of the retail environment encompassing trends in channels and formats, media and communication methods, as well as the impact of consumer trends such as an increasingly aging and ethnic population, the changing definition of convenience, and the continuing focus on health and wellness.
Private Brands U.S. Outlook: Flash in the Pan or the Real Deal?
The not-so-Great Recession turned into a windfall for private label, stimulating consumer interest in and directing retailer focus on store brands. But since the end of 2008, private brand share growth has flattened as brands stepped up their promotion support and innovation efforts.