Collecting and mining customer data allows for personalization across an omnichannel environment that connects touch points and drives loyalty. Traditionally rooted in marketing and sales functions, the strategy driving retention and loyalty through the customer acquisition process hugely impacts the end-to-end CX. In this session, we will examine:
The marketing aspect of the end-to-end experience
Brand experience across touchpoints
How to remove silos across CX
Check out the incredible speaker line-up to see who will be joining Benjamin.