Benjamin Lord

Chief Marketing Officer Mira

Thursday, August 27, 2020

Thursday, August 27th, 2020

12:00 PM How to Leverage Customer Data to Drive Loyalty

Collecting and mining customer data allows for personalization across an omnichannel environment that connects touch points and drives loyalty.  Traditionally rooted in marketing and sales functions, the strategy driving retention and loyalty through the customer acquisition process hugely impacts the end-to-end CX.  In this session, we will examine:
  • The marketing aspect of the end-to-end experience
  • Brand experience across touchpoints
  • How to remove silos across CX