Celika Caldwell

Vice President, Customer Experience Enablement AARP

Celika Caldwell has over 20 years of marketing experience, in the areas of product development, product management, digital marketing and customer experience strategy and design.  

Currently, Celika currently serves as the Vice President, AARP Customer Experience Enablement, where she is responsible for providing human centered design tools, training, and support to enable all AARP teams to consider the consumer in all that they do.  Having led the Experience Design function for 3 years, Celika’s team now trains others on human centered design, creating balanced scorecards to measure experience, and intentionally listening to the voice of the consumer.  In this role, Celika is  also developing a new approach so that AARP can better orchestrating a consumer’s journey for specific customer experiences.  Prior to joining AARP, Celika held various marketing and operational leadership positons at FedEx, Citibank, Honeywell, and Deloitte Consulting. 

Celika graduated with an MBA from Stanford University’s Graduate School of Business as well as a BS in Electrical Engineering from MIT.