Cindy Gordon

Chief People Officer Policygenius Inc.

Wednesday, August 26, 2020

Wednesday, August 26th, 2020

11:15 AM Elevate Your Employer Brand

The term “employer brand” emerged in the mid-1990s to describe a company’s reputation as an employer.  Over the last 25 years, top employers have responded to the increased competition for talent by applying the same effort to their employer brand as they do for their consumer branding.  We’ll explore  how you can apply tactics used by top employer brands to drive positive results in your contact center agent recruiting strategy In this session we’ll cover:
  • Use social listening tools to measure your employer brand awareness 
  • Define your employee value proposition
  • Generate support for employer brand strategy among senior management team