Enterprises spend a great deal of time, effort and money understanding customer and employee journeys. It often culminates in a glossy report, custom animated PowerPoint or an illustrated wall mural in the office. It then begins to age as a static snapshot of stakeholder experiences. This session addresses how to transform journey maps from static to dynamic:
Make journey maps an iterative process
Allocate teams to continuously review and redesign pain points
Use journey maps as an agent for a customer centric culture
Check out the incredible speaker line-up to see who will be joining Clare.