Ingrid Cordy

VP Customer Experience & Global ECommerce E.L.F. Cosmetics

Wednesday, August 26, 2020

Wednesday, August 26th, 2020

2:15 PM Customer Listening for Effective Channel Expansion

Do you offer support via a new channel for the sake of it, or do you invest time and effort into understanding and anticipating the needs of your customers?  Rooted in insightful customer conversations, this session will help you determine the best channel expansion strategy for your business:
  • Integrating customer support into your innovation pipeline
  • Leverage your VOC platform
  • Lessons from a social-based consumer brand