Centrical, formerly known as gameffective engages employees to drive performance, motivation and learning. Its platform uses the principles of behavioral psychology, motivation and gamification as well as next-gen learning. On the performance side, it drives daily employee goals and engagement, like a fitness tracker for work. On the learning side, it is a push microlearning engagement platform, helping companies engage employees to improve performance, motivation and learning. The Centrical platform can easily integrate with existing enterprise applications, providing a deep and effective gamification solution that significantly improves performance and is easily integrated into existing systems. Centrical's innovative platform is used by leading contact centers.