Larry Rodgers

Senior Director, Retail Concepts Nike

Larry has spent the last 19 years creating experiences and serving consumers through the lens of health, fitness and sport.  He currently serves as the Senior Director, Retail Concepts leading NIKE’s global efforts for its flagship retail locations: Nike House of Innovation.  Prior to this work, Larry led Global Consumer Service Experience at NIKE focused on driving global service strategy and experience design across the dimensions of Social, Apps,, Nike Experts and Membership.  Before the Swoosh, he spent over a decade driving the phone sales and marketing business for Beachbody LLC on fitness and beauty brands such as P90X, Insanity, Shakeology, and Derm Exclusive. Prior to Beachbody, Larry spent 4 years, including 2 Championship seasons, with the WNBA Los Angeles Sparks in event marketing, promotions and entertainment.  Larry has undergraduate work in general education at the University of Michigan, a B.S. in Management from Pepperdine University, and an MBA from Pepperdine University’s Graziadio School of Business and Management.  For fun, Larry enjoys playing strategy and role-playing games (Hearthstone, Civilization, Monopoly, Skyrim, et al.), salsa dancing, boxing and reading.



Day One: Pre-Conference Day: Workshops And Technology & Innovation Focus Day Monday, September 16, 2019

Monday, September 16th, 2019

11:15 Digital CX

Are you serious about reducing customer effort? Do you truly honor customer preferences? Are you honestly committed to omnichannel engagement? You need not address these questions with your words. The true answer lies in the quality of your digital customer experience. The ultimate proving ground in the era of customer centricity, the digital realm reveals whether organizations truly care about optimizing their customer experience journeys. Our Technology & Innovation Focus Day spotlight on Outbound & Proactive Engagement provides key highlights from the CCW Digital special report, interviews a practitioner on their digital transformation strategy and then dives into an interactive activity to take your digital CX to the next level.

Connect Physical Store Experiences to Amplify Your Digital Business

Hosted by: Appian

Day Two: Main Conference And Expo: Tuesday, September 17, 2019

Tuesday, September 17th, 2019

14:40 Customer Intent: CX Design for Individuals, Not For Your Average Customer

+ What it means to create and deliver value for the consumer now and in the future
+ Understand your organization’s approach when thinking about “membership”
+  Navigate legal and operational challenges with loyalty programs

Check out the incredible speaker line-up to see who will be joining Larry.

Download The Latest Agenda