Larry has spent the last 19 years creating experiences and serving consumers through the lens of health, fitness and sport. He currently serves as the Senior Director, Retail Concepts leading NIKE’s global efforts for its flagship retail locations: Nike House of Innovation. Prior to this work, Larry led Global Consumer Service Experience at NIKE focused on driving global service strategy and experience design across the dimensions of Social, Apps, Nike.com, Nike Experts and Membership. Before the Swoosh, he spent over a decade driving the phone sales and marketing business for Beachbody LLC on fitness and beauty brands such as P90X, Insanity, Shakeology, and Derm Exclusive. Prior to Beachbody, Larry spent 4 years, including 2 Championship seasons, with the WNBA Los Angeles Sparks in event marketing, promotions and entertainment. Larry has undergraduate work in general education at the University of Michigan, a B.S. in Management from Pepperdine University, and an MBA from Pepperdine University’s Graziadio School of Business and Management. For fun, Larry enjoys playing strategy and role-playing games (Hearthstone, Civilization, Monopoly, Skyrim, et al.), salsa dancing, boxing and reading.