Tuck Ross, SVP, Marketing at Synchrony

Tuck Ross

SVP, Marketing

Check out the incredible speaker line-up to see who will be joining Tuck.

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Day Three: Main Conference And Expo: Wednesday, September 18, 2019

Wednesday, September 18th, 2019

3:45 PM MARKETING + CX KEYNOTE: Driving Customer Lifetime Value: Understanding the Collaboration of CX to Drive Value

As both customers and channels evolve, understanding and optimizing the lifetime value of your customer base is key to loyalty and sustainability in today’s experience economy. From retail to financial services, Tuck brings marketing experience from a variety of industries with the underlying theme of customer lifetime value as a key success driver:
+ Collaboration and communication across siloes to deliver seamless experience
+ View customer care as a vehicle for value and growth
+ Create comfort in non-absolutes native to emerging digital experiences
+ Resource marketing touchpoints as direct consumer contact points
+ Educate and leverage customer-facing teams on brand messaging and promotions