Tuck Ross

SVP, Marketing Synchrony

Tuck Ross is an award-winning, strategic innovator with 15+ years of marketing, digital, ecommerce, retail and management experience in consumer-centric environments. Tuck joined Synchrony’s Care Credit brand as SVP, Consumer Products and Marketing, in January 2018 to drive innovation in financial and digital products in addition to managing the customer brand and marketing strategy. Responsibilities include product portfolio and consumer marketing strategy and go-to-market programs, including digital services, content and the customer relationship lifecycle. Prior to Synchrony, Tuck led marketing & digital strategy at BBVA and Guitar Center. He also led strategic marketing and digital business programs at Disney, Hasbro, Bank of America, and Ergobaby, driving retail and entertainment consumer marketing and sales, CRM, paid & social media, content, and digital product development.

Additionally, he likes to share his experiences to help the marketing community as a keynote speaker, blogger/vlogger, and as co-host of the “Social Currency” marketing podcast.

Find him on LinkedIn, Instagram and Twitter at @tuckross or message him directly at m.me/tuckross

Why Tuck?

As both customers and channels evolve, understanding and optimizing the lifetime value of your customer base is key to loyalty and sustainability in today’s experience economy. From retail to financial services, Tuck brings marketing experience from a variety of industries with the underlying theme of customer lifetime value as a key success driver. 

Check out the incredible speaker line-up to see who will be joining Tuck.

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