Tuck Ross is an award-winning, strategic innovator with 15+
years of marketing, digital, ecommerce, retail and management experience in
consumer-centric environments. Tuck joined Synchrony’s Care Credit brand as
SVP, Consumer Products and Marketing, in January 2018 to drive innovation in
financial and digital products in addition to managing the customer brand and
marketing strategy. Responsibilities include product portfolio and consumer
marketing strategy and go-to-market programs, including digital services,
content and the customer relationship lifecycle. Prior to Synchrony, Tuck led
marketing & digital strategy at BBVA and Guitar Center. He also led
strategic marketing and digital business programs at Disney, Hasbro, Bank of
America, and Ergobaby, driving retail and entertainment consumer marketing and
sales, CRM, paid & social media, content, and digital product development.
Additionally, he likes to share his experiences to help the marketing community as a keynote speaker, blogger/vlogger, and as co-host of the “Social Currency” marketing podcast.
Find him on LinkedIn, Instagram and Twitter at @tuckross or message him directly at m.me/tuckross
As both customers and channels evolve, understanding and optimizing the lifetime value of your customer base is key to loyalty and sustainability in today’s experience economy. From retail to financial services, Tuck brings marketing experience from a variety of industries with the underlying theme of customer lifetime value as a key success driver.