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January 28 - 31, 2020 | JW Marriott, Nashville

How to Gain Executive Buy-In for Experience Design

How to Gain Executive Buy-In for Experience Design

At CCW Nashville 2019, Ali Lichtenstein, Director, Customer Experience Design at Dow Jones presented on how to gain executive buy-in for experience design. In this presentation, she shares how to: 

  • Utilize internal wins as case studies to rationalize business value
  • Draw out game-changing insights to catalyze process innovations
  • Facilitate workshops to gain buy-in and increase cross functional visibility


To get a copy of this presentation, please contact us here.


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