James used to be an actual, real life, legitimate, award-winning rockstar. He played guitar in a heavy metal band, released albums and tore up stages all over the world, James uses this unique experience to energize, empower and inspire his clients and their teams as a 'Customer Experience Rockstar'.

Not only is James a rockstar consultant and trainer, he is also an international keynote speaker and #1 Best Selling author

James has been mentioned as one of the world’s top customer experience influencers, been featured in Forbes and has also been described as a ‘CX luminary’.