Alison Lichtenstein
Director, Customer Experience Design
Dow Jones
1:30 PM How to Gain Executive Buy-In for Experience Design
- Utilize internal wins as case studies to rationalize business value
- Draw out game-changing insights to catalyze process innovations
- Facilitate workshops to gain buy-in and increase crossfunctional visibility
10:50 AM Best Practices in Journey Mapping Inclusive of All Stakeholders
- Take a top down approach to journey mapping to expedite understanding
- Zoom into granular journey layers to draw out actionable insights
1:30 PM Best Practices in Journey Mapping Inclusive of All Stakeholders
- Take a top down approach to journey mapping to expedite understanding
- Zoom into granular journey layers to draw out actionable insights
Check out the incredible speaker line-up to see who will be joining Alison.
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