Baker Johnson

Vice President, Marketing UJET

Tues, Jan 26 - Channel Management

Tuesday, January 26th, 2021

12:00 PM What if Omnichannel isn’t the Answer?

Traditional omnichannel strategies have failed modern, smartphone-centric consumers. Channel-stacking requires channel-switching, which breaks the customer journey and introduces latency, frustration, and complexity that thwart efforts to improve the customer experience. In this Big Ideas session, learn how leaders in tech-forward industries like IoT, On-Demand Delivery, eCommerce and Home Automation are retooling for this new modality, by embedding and blending voice and digital channels to orchestrate and deliver more seamless, contextual, and natural experiences.