Brian Morin

Chief Marketing Officer SmartAction

Wed, Jan 27 - AI + Automation

Wednesday, January 27th, 2021

1:45 PM National Retailer Outlines Best Practices for an AI-powered Virtual Agent Implementation

Hear first-hand from a major retailer on best practices around AI-powered virtual agent implementation to replace “Press 1” with “How can I help you today?”


TechStyle Fashion Group, operator of brands like ShoeDazzle, Fabletics, and JustFab, continues to optimize their omnichannel strategy over time to expand AI-powered self-service over voice and digital channel that saved over $1 million in operating expenses in just the first 3-months after go-live. Hear best practices on implementation and how iterate and improve over time to increase containment and deliver the most frictionless experience to customers:

- Insight into the evolving capabilities of virtual agents

- 3 things TechStyle wish they knew before they started

- Buy vs Build? Which approach is right for your business

- Best practices for implementing and improving AI self-service