David Johnston

Head of Social Media United States Department of Defense

For more than 20 years, David Johnston has blended words and images in order to tell important stories. He began his career in the corporate and nonprofit fields, working in multiple marketing disciplines, until joining the federal government in 2003. During his time in Washington, David has served three federal agencies, developing award-winning social media campaigns and communication initiatives. He’s advised multiple state and local governments to promote social customer care as a way to improve the citizen experience. In addition to his role as a civil servant, David serves as the Director of Media for a national nonprofit dedicated to helping children in need. He is an avid traveler, aspiring chef, and fan of all things automotive.

Tues, Jan 26 - Channel Management

Tuesday, January 26th, 2021

1:00 PM Social Media Customer Care in the COVID Era

Amidst COVID, social channels in particular have emerged as one of the easiest and quickest ways to interact with customers. Faced with longer wait times, social also becomes a venue for impatient customers to voice their concerns. In this Master Class, learn quick and easy ways to effectively staff and support social media as a customer support channel.