Deana Perrin

Senior Director, Global Head of Strategic Initiatives Groupon

Why Deana?
At Groupon, Deanna spearhead’s the strategic development and execution of key global transformation initiatives developing operational and technical initiatives that drive improved customer experience and mitigating risk while transitioning to a digital environment. She drives the global Individual Rights/GDPR privacy strategy to ensure proper handling of customer and merchant requests in alignment with market legislation by implementing a customer contact system and team of privacy coordinators for handling +15K privacy requests. Listen as Deanna shares her best practices and insights during the CX Security and Fraud portion of our Technology & Innovation Focus Day.