Social Media has quickly become a channel of customer preference. With more customers digitally connected it is a customer engagement tool that organizations can leverage for a 360-degree view of their customers. However, there are challenges that come with social channels as they are oftentimes siloed and not fully integrated into the overall CX journey. Join Megan for a virtual interview and a Q&A session on how to break down silos and how to build an infrastructure around social and live chat automation to create a better CX journey for your customers.