Priscilla is a Data-Driven, Human-Centered Designer, and Head of Experience Design in SP Group, a leading energy utilities company in Asia Pacific. SP Digital understands customer needs through behavioral data and design experiences that delight customers and drive top-line growth. SP Digital build products in EnergyTech using Lean methodology, with a core purpose towards sustainability.
Priscilla was previously Head of UX and Product for PropertyGuru, a leading property portal in Asia with 25 million monthly users and an Associate Director in Commonwealth Bank of Australia. Priscilla holds a Masters in Information Systems from Nanyang Technology University and a Bachelor in Communication from National University of Singapore. Priscilla is also a member of InVision Design Leadership Forum.