Priscilla Nu

Head of Experience and Design, Digital SP Group

Priscilla is a Data-Driven, Human-Centered Designer, and Head of Experience Design in SP Group, a leading energy utilities company in Asia Pacific. SP Digital understands customer needs through behavioral data and design experiences that delight customers and drive top-line growth. SP Digital build products in EnergyTech using Lean methodology, with a core purpose towards sustainability. 

Priscilla was previously Head of UX and Product for PropertyGuru, a leading property portal in Asia with 25 million monthly users and an Associate Director in Commonwealth Bank of Australia. Priscilla holds a Masters in Information Systems from Nanyang Technology University and a Bachelor in Communication from National University of Singapore. Priscilla is also a member of InVision Design Leadership Forum.


Tuesday, March 3rd, 2020

12:15 PM Rethinking Digital Customer Engagement in Product and Service Innovation

  • Mapping digital transformation to identify priority development and investment areas
  • The importance of getting omni-channel right for your multi-generational customers
  • Establishing mobile apps as the preferred channel to inform, interact and engage

Check out the incredible speaker line-up to see who will be joining Priscilla.

Download The Latest Agenda