The hidden power of a customer-centric roadmap
Chandra Sperry, Head of Farmers Direct Services at Farmers Insurance, used a three-step process to become a CX leader:
1.) Fix the basics to improve key capabilities
2.) Build capabilities based on market-leading customer engagement
3.) Invent the future by pioneering new offerings and experiences
1.) Fix the basics to improve key capabilities
2.) Build capabilities based on market-leading customer engagement
3.) Invent the future by pioneering new offerings and experiences
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