Watson Offering Manager
Agenda Day 1: Pre Conference Workshops
Wednesday, September 12th, 2018
Data remains a valuable gold mine of information that can transform into a remarkable customer experience. If integrated effectively, there is no end to the benefits your customer can receive—and the financial rewards your company can reap. However, many organizations have a lot to learn when it comes to maximizing the data retrieved.
An article in Forbes indicated that 80% of data is “dark and untouched,” never utilized to improve the customer experience. A recent study by SAS found only 23% of companies were able to integrate customer insights in real-time. In this workshop, gain practical tools and familiarize yourself with the next steps that turn talk into action.
- Practice thinking beyond data acquisition and collection
- Understand how machine learning and Natural Language Processing (NLP) can
optimize your CX strategy
- Strengthen your skills in interpreting, analyzing and making decisions that lead to
actionable, successful CX enhancements
- Learn five critical steps you can take to safeguard the data you retrieve and
convey trust to your customers