Senior Vice President, Head of Qualitative Canada Ipsos
has been a researcher since 2000. Prior to joining Ipsos in 2002 Brad worked
for Goldfarb Consultants. Brad leads both the qualitative and consultation
teams in Canada.
has conducted countless focus groups, in-depth-interviews and consultations
over his career. While he works across a broad range of fields, he has a
particular interest in evaluating social marketing, communications and
corporate reputation strategies.
is a member of the Institute of Canadian Advertising and the Marketing Research
and Intelligence Association. He has completed the qualitative moderating
course at RIVA in the US and holds a degree in Sociology from Queen's
University in Kingston, Ontario. Prior to becoming a researcher, Brad was an
advertising media buyer/planner for OMD.
Check out the incredible speaker line-up to see who will be joining Brad.
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