Brad Griffin (Past Speaker)

Brad has been a researcher since 2000. Prior to joining Ipsos in 2002 Brad worked for Goldfarb Consultants. Brad leads both the qualitative and consultation teams in Canada.

Brad has conducted countless focus groups, in-depth-interviews and consultations over his career. While he works across a broad range of fields, he has a particular interest in evaluating social marketing, communications and corporate reputation strategies.

Brad is a member of the Institute of Canadian Advertising and the Marketing Research and Intelligence Association. He has completed the qualitative moderating course at RIVA in the US and holds a degree in Sociology from Queen's University in Kingston, Ontario. Prior to becoming a researcher, Brad was an advertising media buyer/planner for OMD.