Crystal D’Cunha CLC, CPS

As The INSIDE View’s Chief Experience Officer, my purpose and passion have always been to engineer experiences that last a lifetime! My experience over the last 20+ years has allowed me to stay focused on the most critical part of any business: THE PEOPLE! That is what lead me to design The INSIDE View’s Signature Sales System:

The seven steps to Customer Experience Excellence (CXE)

By IGNITING leadership teams to inspire excellence, EXCITING Employees to be consistently committed, and DELIGHTING Customers to be loyal for life, I’ve had the great pleasure of being strategic and successful with experience design for a variety of industries.

Early in my career, I could design experiences that delighted customers on a sensory level with Danier Leather, allowing me to learn that creating an experience is more than just excellent service, but must appeal to our senses if we want to create a memory that lasts!

My experience spans more than four decades of success in retail, construction, and non-profit industries. Business has changed exponentially over this time, and I’m honoured to be recognized by my peers as a thought leader winning multiple awards and nominations as our business world transitions from customer service to CUSTOMER EXPERIENCE! 

Driving sales and service for large scale business across Canada, achieving record-breaking industry success for CX Excellence and providing small business the ability to execute CX practices that result in up-leveling revenue, culture, and customer satisfaction are just a few of the accomplishments that I take great pride in.

In 2015, with the rise of Uber, Netflix, AirB&B, and many other industry disruptors, I took my passion and purpose to the next level by founding the INSIDE View, a Customer Experience Design Firm; Experience Engineers that IGNITE Leaders, EXCITE Employees, and DELIGHT Customers by introducing industry-leading CX practices to small business. We work with organizations to design experience strategies for both employees and customers. We build strategic plans that enforce transformations, cultivate a culture of excellence and result in high-level customer satisfaction, instagrammable moments, increased customer retention, a high level of employee engagement, and of course 5-star reviews!  

In our arsenal we have over 100 courses that support delivering outstanding customer experience; topic such as communication(email, social, and in person), business etiquette, leadership, sales, mindset mastery, journey mapping, hiring top talent, Coaching confidence, and our experience excellence academy to name a few. 

If you are curious about the 7 steps to customer experience excellence and have questions around CX (like where to start!!?) you are welcome to reach out to me at crystald@gettheinsideview.com