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23 - 25 September, 2019
Chelsea Toronto, ON
Edwin Frizzell, Regional Vice President and Fairmont Royal York General Manager at Fairmont Hotels

Edwin Frizzell

Regional Vice President and Fairmont Royal York General Manager
Fairmont Hotels

Check out the incredible speaker line-up to see who will be joining Edwin.

Download The Latest Agenda

Agenda Day 3: Main Conference & Site Tour

Wednesday, September 25th, 2019

9:00 AM Driving Customer Mission to Create the Future Brand

As CX continues to grow as a priority in organizations, integrating the customer into organizational culture is essential. Within Central Canada, amidst rapid renovations and efforts to improve guest experience, Edwin created in collaboration with 3000 employees, core values to move guest experience to a different scale and drive innovation to a next level, within this creating next generation brand ambassadors in the organization. Resulting in becoming the #1 employer and national adoption of the new INNOVATE, ELEVATE, INSPIRE, Edwin illustrates his work:
+ Building the foundation for national adoption of customer centric mission
+ Co-creating principals that result in brand ambassadors
+ Forming a lens to drive service efficient, guest-focused innovation