28 - 30 October, 2019 | Royce Hotel Melbourne, VIC

Pre-Conference Workshops: Monday, 28 October 2019

Workshop A

8:00 am - 10:00 am Materializing Innovation - Moving from Vision and Ideation to Tangible Development

(USA) Jared Stephens - Design Director (Chief Design Office), USAA
Design thinking is well recognized as a tool for ideation and prototyping, however the real challenge is moving from research and insights to actualization. Often during the critical development stages within a production life-cycle, teams lose momentum and the product vision is ‘lost in development’.

Jared, Director of Design of a Fortune 100 Financial Services firm, has also experienced and overcome similar pain points. Now a design thinking champion, Jared began his career as a code developer and understands the importance of sustaining momentum and engagement throughout the entire production life-cycle through aligning with the perspectives of multiple teams. Join this workshop to understand the do’s and don’ts of securing sustainable team buy-in to product vision to drive hundreds of thousands of dollars in revenue growth and cost savings.

Key Takeaways:
  • Understanding the gaps in design thinking from perspectives of teams engaged in product design and how to overcome them
  • Bridging the divide between gaining initial stakeholder engagement to actual execution through learning to manage diverse perspectives
  • Encouraging collaborative communication across the different teams of the product life-cycle to ensure tasks and investments are prioritized in ways that are aligned to the end-goal
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(USA) Jared Stephens

Design Director (Chief Design Office)
USAA

Workshop B

10:30 am - 12:30 pm Use Storytelling to Drive an Innovation Culture that Converts Insights into Actionable Solutions

Innovation begins with understanding a key customer problem. So how do we embed the right design thinking capabilities earlier in the planning stages of the production cycle to drive meaningful ideation? Moreover, how do you enable each layer of the organisation to share a unified understanding of the customer landscape to enable scalable product development outcomes?

Tobias, the Vice President of Innovation at the leading global payments & technology company, shares key lessons learnt from leading the cultural transformation within Mastercard and establishing a standard for excellence in customer experience. Moreover, he shares his expertise in leading Innovation sprints and workshops, engaging more than 300 participants across 8 different locations to develop and scale design thinking capabilities.

Key Takeaways:
  • Creating teams of diverse talent with different perspectives and experiences that generate deep insights on the consumer landscape]
  • Developing critical skills in storytelling and translating insights into actionable solutions to increase collaborative efforts and facilitate scalable product development outcomes
  • Using design thinking to methodically and strategically align innovation with product development that resolves real customer challenges

Workshop C

1:30 pm - 3:30 pm Discovering Latent Customer Expectations and Needs through Holistic, Multi-Method Research

Juca Lopes - Experience Design Lead, Airbnb
In today’s fast paced, experience driven environment, organisations may be pressured to innovate fast without deep consideration for whether this is actually meeting customer needs. Moreover, customer’s often hold many latent and hidden needs that can’t be identified by simplistic research methodologies.

As one of Silicon Valley’s giants, Airbnb’s disruptive power stems from its innovative culture and ability to meet evolving customer needs. In such agile environments, speed to market is of essence. But Juca explores an equally important approach to ensure you identify latent customer expectations and deliver product features that meets actual needs. In this workshop, discover how to develop a multi-method approach to problem framing and ideation processes that truly place customers at its core.

Key Takeaways:
  • Common pitfalls and inefficiencies of narrow, siloed research methodologies
  • Understanding triangulation in research to generate robust insights, identify potential overlaps and evidence-based product innovation
  • Strengthening your problem framing capabilities through aligning customer needs with product outcomes
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Juca Lopes

Experience Design Lead
Airbnb

Workshop D

9:30 am - 10:00 am Efficiency, Repeatability, and Accessibility gains from a Systematic and Robust Design Framework

Cady Wachsman - Design Manager, Uber
There is no perfect ‘one size fits all’ organisational model and likewise, there is no perfect design thinking ritual that will promise innovative product and service outcomes. Hence leadership roles are becoming more complex and requiring deeper understanding of the unique requirements of your team and project initiatives.

As one of Silicon Valley’s giants, Airbnb’s disruptive power stems from its innovative culture and ability to meet evolving customer needs. In such agile environments, speed to market is of essence and so is developing a team-culture that nurtures product ownership and champions. In this session learn to develop an outcomes-driven approach that places user experience and human centred design at its core.

Kay Takeaways
  • Define the project scope, vision and success criteria to develop a tailored roadmap for product and service design
  • Adopting a “post agile” mindset to move away from ritualised design thinking and agile methodologies to develop a more personalised approach
  • Be better equipped at identifying when to apply different design thinking and agile, and lean start up tools
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Cady Wachsman

Design Manager
Uber