In today’s fast paced, experience driven environment, organisations may be pressured to innovate fast without deep consideration for whether this is actually meeting customer needs. Moreover, customer’s often hold many latent and hidden needs that can’t be identified by simplistic research methodologies.
As one of Silicon Valley’s giants, Airbnb’s disruptive power stems from its innovative culture and ability to meet evolving customer needs. In such agile environments, speed to market is of essence. But Juca explores an equally important approach to ensure you identify latent customer expectations and deliver product features that meets actual needs. In this workshop, discover how to develop a multi-method approach to problem framing and ideation processes that truly place customers at its core.
- Common pitfalls and inefficiencies of narrow, siloed research methodologies
- Understanding triangulation in research to generate robust insights, identify potential overlaps and evidence-based product innovation
- Strengthening your problem framing capabilities through aligning customer needs with product outcomes