Design Thinking is an innovative approach that combines service or product design with human behavior. At its core, dedicated practitioners describe design thinking as an ongoing mindset of empathy and human observation.
Design thinking has evolved from a niche specialism, appealing primarily to start-ups and entrepreneurs, and is now firmly on the agenda of large multinational companies, as well as the MBA curriculum. It offers enormous potential for innovation and competitive advantage — so how can organisations embrace design thinking and embed it into their operating model?
Although Design Thinking can trace its roots back to the 1960s, in recent years the strategy has really come to the forefront. Today, Design Thinking is gaining broad recognition as an essential strategy in traditional design disciplines as well as a variety of other fields, like business. Design thinking is transforming workflows for everyone from amateur designers to corporate design professionals, and promising benefits like reduced risk, faster product development and deeper market insights.
While Design Thinking, based on the five founding principles of empathy, definition, ideation, prototype and test, has steadily gained ground as a crucial strategy; securing buy-in for the concept and effectively integrating the strategy to drive ROI is often easier said than done.
Ahead of the Design Thinking Victoria Summit 2019 we take a look at how four business organisations – Facebook (USA), NAB, Tabcorp and USAA (USA) – worked to secure buy-in, and have successfully integrated Design Thinking to streamline and optimise product creation.
We've partnered with The Design Thinking Playbook to bring you the best content from around the globe. We're delighted to host a selection of 34 pages from the playbook, authored by Michael Lewrick, Patrick Link, and Larry Leifer; containing contributions from experts of actual practice as well as from the academic world. This Playbook and the communication in the Design Thinking Playbook (DTP) community today act as a stimulus for an open exchange of ideas and materially contribute to enshrining design thinking and new mindsets in companies.
Design thinking is currently experiencing a surge of interest since it is a pivotal tool for initiating digital transformation. We have seen how banks use it to shape the “era of de-banking” and how start-ups have created new markets with business ecosystem design.
Have fun reading! To purchase the full playbook, visit https://amzn.to/2YOWAn9
The Design Thinking Team have exclusively released a selection of presentations from the recent Sydney event! Make sure you get your copy to hear the insights from: