Design thinking is a mindset for solving complex problems. Originally stemming from the design process, design thinking challenges leaders, individuals, and organisations to think like a designer. That is, placing your client at the heart of the process and harnessing prototyping and testing for successful results.
Check out this guide to learn the 5 steps of Design Thinking.
After gaining the baseline understanding for design thinking and growing proficiency, many organisations face barriers moving beyond a singular touch-point to organisation wide buy-in. Design Thinking 201 addresses various challenges and solutions to elevate design thinking to an organisation-wide design transformation.
Some immediate benefits of design thinking are often difficult to quantify including employee engagement, customer-centricity, and cross-functional collaboration. However, successful organisations understand the impact of design thinking as driving revenue, cost savings, and economic impact.
Design Thinking 301 goes over internal measurements of design thinking and research on the macro impact of design thinking in order to help you digital transform your organisation.