The world that we live in today demands constant innovation. It is truly a consumer’s market. With technology, lifestyles, channels for communication, and even customers continuously evolving, businesses are now facing a sink-or-swim situation. This harsh reality has brought the effective methodology of design thinking to the forefront. Download this exclusive report to learn more about the convergence between thinking and doing. 

Design Thinking is an innovative approach that combines service or product design with human behavior. At its core, dedicated practitioners describe design thinking as an ongoing mindset of empathy and human observation.

Design thinking has evolved from a niche specialism, appealing primarily to start-ups and entrepreneurs, and is now firmly on the agenda of large multinational companies, as well as the MBA curriculum. It offers enormous potential for innovation and competitive advantage — so how can organisations embrace design thinking and embed it into their operating model?

We've partnered with The Design Thinking Playbook to bring you the best content from around the globe. We're delighted to host a selection of 34 pages from the playbook, authored by Michael Lewrick, Patrick Link, and Larry Leifer; containing contributions from experts of actual practice as well as from the academic world. This Playbook and the communication in the Design Thinking Playbook (DTP) community today act as a stimulus for an open exchange of ideas and materially contribute to enshrining design thinking and new mindsets in companies.

Design thinking is currently experiencing a surge of interest since it is a pivotal tool for initiating digital transformation. We have seen how banks use it to shape the “era of de-banking” and how start-ups have created new markets with business ecosystem design.

Have fun reading! To purchase the full playbook, visit https://amzn.to/2YOWAn9