Human Centred Design methodologies are seeing massive influence on service design and strategy. In this session, Alison discusses the value of HCD tools, such as journey mapping and user stress testing to embed customer insights effectively in service design. Moreover, she shares how HCD is being used to minimise the risks to sustainable growth.
Using HCD methodologies to inform changes to existing service or innovate new services
Journey mapping to pre-empt potential challenges and understand difficult-to-define scenarios
Integrating design thinking and scenario planning to stress-test for a plausible future
Check out the incredible speaker line-up to see who will be joining Alison.