28 - 30 October, 2019 | Royce Hotel Melbourne, VIC

Alison Livingstone

Senior Service and Strategy Designer Customer Lab iag

Conference Day Two: Wednesday, 30 October 2019

Wednesday, October 30th, 2019

3:10 PM Interactive Group Discussion: Using Design to Create Impactful Strategies and Solutions to Complex Problems

Human Centred Design methodologies are seeing massive influence on service design and strategy. In this session, Alison discusses the value of HCD tools, such as journey mapping and user stress testing to embed customer insights effectively in service design. Moreover, she shares how HCD is being used to minimise the risks to sustainable growth

Key Themes:
  • Using HCD methodologies to inform changes to existing service or innovate new services
  • Journey mapping to pre-empt potential challenges and understand difficult-to-define scenarios
  • Integrating design thinking and scenario planning to stress-test for a plausible future

Check out the incredible speaker line-up to see who will be joining Alison.

Download The Latest Agenda