28 - 30 October, 2019 | Royce Hotel Melbourne, VIC

Carolina Gaitan

Manager User Focussed Design Department of Transport (VIC)

Conference Day One: Tuesday, 29 October 2019

Tuesday, October 29th, 2019

11:30 AM Department of Transport (VIC) Case Study: Using Human Centred Research Methodologies to Enhance Customer Empathy and Insights

In today’s user centric environment, designing and developing services and products require numerous considerations that exceed simple utility to encompass convenience and user experience. In this session, Carolina shares how Department of Transport is implementing human-centred design, creative prototyping and market research, to understand and empathise with the community and ultimately improve product outcomes.

Key Themes:
  • Progressing elementary research methodologies into cross-representational community consultation approaches to generate deeper customer insights
  • How Department of Transport (VIC) used HCD methods to improve service outcomes and greater transport connectivity
  • Using design-led, quantitative research methods to drive continuous improvement in service functionality

Check out the incredible speaker line-up to see who will be joining Carolina.

Download The Latest Agenda