28 - 30 October, 2019 | Melbourne, VIC

Edward Mansfield

Head of UX & Design Latitude Financial Services

Conference Day Two: Wednesday, 30 October 2019

Wednesday, October 30th, 2019

9:50 AM Enabling Scalable Product Innovation Through Establishing A Robust Design Framework

Uber is an indisputable leader in User-Centred design and through re-envisioning the taxi experience, they achieved explosive growth and disrupted the entire industry. However, as a pioneer of the P2P industry, Uber understands the interconnectivity of the digital landscape and the downstream implications of design. In this session, Marco shares his experiences as Director of Product Design and discusses the critical role of designers within customer-driven organisations. Moreover, he sheds light on how design can progress from an abstract function to drive informed decisions and better product outcomes.

Key Themes:
  • How Uber’s robust design framework is built for speed and scalability to transfer design capabilities, collect and build on insights and experiment faster
  • Develop a systematic approach to design to quickly identify and respond to insights across multiple product streams
  • Progressing design from an abstract function to data driven insights

1:20 PM Latitude Financial Services: Combining Design Thinking and Agile Ways of Work to Become More Responsive to Customer Demands

Businesses need to be responsive to change and develop agile product delivery capabilities to secure customer loyalty in the rapidly evolving market. Rethinking cultural transformation, team collaboration and co-creation is imperative to this process. In this session, Edward shares key insights gained from Latitude’s movement away from the traditional, siloed and product-centric practices to target specific value creation or problem resolution objectives.

Key Themes:
  • Latitude’s amazing feat of ideating and successfully launching their mobile app in 6 months
  • Developing agile mentalities and capabilities to sustainably iterate and re-launch improved service features
  • Encouraging a culture of rapid experimentation to optimise production lead-times to achieve product delivery and problem resolution outcomes in their most critical moments
  • Building the right operating model and road-mapping capabilities to ensure new ways of working can gain traction and organisation-wide adoption

Confirmed Speaker:

Check out the incredible speaker line-up to see who will be joining Edward.

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