25 - 27 June, 2019
Mercure Sydney Central, Sydney, NSW
Gabrielle Dracopoulos, Head of Experience Transformation at Guide Dogs ACT/ NSW
Guide Dogs ACT/ NSW Logo

Gabrielle Dracopoulos

Head of Experience Transformation
Guide Dogs ACT/ NSW

Conference Day One: Tuesday, 25 June 2019

Tuesday, June 25th, 2019

1:50 PM Creating a Design-Driven Culture: Shifting Employee Mindset to Embrace Design Thinking

Guide Dogs NSW/ACT is undergoing an experience transformation within their organisation with a view to improve service for their donors and their customers. Under the leadership of Gabrielle, the organisation is taking a design-led approach to drive change in business operations, process reviews and employee engagement.

In this session, Gabrielle share her journey at Guide Dogs NSW/Act on:

  • Embracing design thinking and human-centred design in the non-for-profit space
  • Introducing leadership programs to influence cultural buy-in and minimise resistance to change within the organisation
  • The challenges that Gabrielle and the team overcame in the initial adoption stages

Conference Day Two: Wednesday, 26 June 2019

Wednesday, June 26th, 2019

9:50 AM ROI ON DESIGN THINKING PANEL: Measuring Value Beyond the Figures: How Organisations Perceive the Value of Design Thinking and Define its Role in Sustaining Future Growth

While Design Thinking can solve short term challenges and bring qualitative value to the business, measuring the return on its investment to justify tangible outcomes for stakeholders remains an on-going challenge for most organisations. How far can we paint the picture of the future with an inherent risk-averse mindset coupled with uncertainty? The reality is that embedding design thinking into the organisational make-up is difficult to measure with changing team dynamics and market demands.

With this in mind, this session will focus on:
  • How design can be adapted to the organisational structure to minimise friction between teams
  • Harnessing the opportunities of design thinking once organisations understand how design thinking is perceived to bring value to their business
  • Designing future-forecasting tools, business modelling and embracing uncertainty to bring more visibility to the future state


Check out the incredible speaker line-up to see who will be joining Gabrielle.

Download The Latest Agenda